markmalazarte.com

Tata Innovation Center

Roosevelt Island, New York City

Role: Art Direction, Branding

In a first-of-its-kind building, the Tata Innovation Center houses recent Cornell Tech students hustling to commercialize a new idea, start-ups on the verge of explosive growth, established companies developing leading-edge technologies and products, as well as academic teams conducting groundbreaking research. The Tata Innovation Center was developed in partnership with Forest City Ratner Companies.

I designed the new brand for the Tata Innovation Center by taking inspiration from the lines and shapes on the building's windows and then combinging the existing wordmark found on the building's facade.

Branding

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