markmalazarte.com

WiTNY

Role: Art Direction, Branding

The percentage of college degrees in computer science and information technology awarded to women is near an all-time low of 18.7%. To address this challenge in New York and serve as a role model for other cities, Cornell Tech, the City University of New York (CUNY), and a group of flagship corporations formed a public-private partnership called Women in Technology and Entrepreneurship in New York (WiTNY).

I proposed a new brand identity for the organization which accentuates the "tech" aspect as well as providing a new lockup which features the CUNY partnership.

Proposed Logo

Proposed Lockup