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CVS

Senior Experience Designer

Role

Under the direction of the UX Director, I lead the experience design team to conduct page taxonomy, sitemap IA, content blocking, wireframes, and prototypes that were presented to the client. I worked hand-in-hand with a junior experience designer as well as visual designesr to bring our concepts to life.

Responsibilities

  • Experience Audit
  • Content Blocking
  • Sitemap Taxonomy
  • Information Architecture
  • Lo-Fidelity Sketches
  • Wireframes
  • Interactive Prototype
  • Client Presentation

Work Details

Agency

R/GA

Year

2022

Website

CVS.com

CVS.com

Description

After auditing their current experience, we found that their product offerings and services were unclear, the site navigation unorganized, and page content was not tagged properly with no taxonomy or clear way to sort and filter videos, events, reports, and blog posts.

Responsibilities

  • Experience Audit
  • Low-Fidelity Wireframes
  • Feature Ideation
  • Interactive Prototypes

Feature Ideation



CVS.com

Integrating the Shop experience into CVS.com


Category Page

Dry Skin category page template


Mobile Experience

Symptoms Assessment prototype

CarePaks module prototype