Overview
Liftoff creates mobile app solutions for Marketers, Agencies, DSPs, Publishers, and Mobile Game Developers. Liftoff came to R/GA to help visually rebrand their company as well as improving the overall user experience and engagement on their website.
Agency
R/GA
Year
2022
Industry
Technology, Mobile Growth Accelration
Website

Problem
After auditing their current experience, we found that their product offerings and services were unclear, the site navigation unorganized, and page content was not tagged properly with no taxonomy or clear way to sort and filter videos, events, reports, and blog posts.
Site Audit



Information Architecture

Audience
The team determined to segment and organize the site content based on Liftoff's primary audience types. After restructuring their sitemap and taxonomy of pages and content, we then prioritized the key templates to start designing wireframes.
Segmenting by Audience
- Marketers
- App Publishers
- Advertisers/Ad Buyers
- Game Developers
- Agencies
Sketches & Wireframes

Deliverables
My responsibility was leading the experience design team to conduct page taxonomy, sitemap IA, content blocking, wireframes, and prototypes that were presented to the client. I worked hand-in-hand with a junior experience designer as well as the visual designer to ensure our ideas and wireframes came to life in the best way possible.
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Creative Director
Andre Felipe Ribeiro
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Design Director
Ola Pecko
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Visual Designer
Agustina Acosta
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Junior Visual Designer
Seamus Deegan
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UX Director
Gene Lu
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UX Designers
Mark Malazarte, Lead
Malik Walker, Junior -
Developers
Eric Estes
Alexander Kilgore -
Illustrator
Petra Sitaru
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Producer
Nick Rhodes
Branding & Art Direction




Page Templates





Resources Page



Key Results
In 2022 Liftoff successfully launched their rebrand not only in their logo and website, but in their approach for a more focused persona-driven web experience, a new taxonomy of their suite of products, and a more robust resource library so their users can discover and find relevant content for their specific audience.
What we Achieved
- Received positive response to rebranding and redesign of website
- Modernized their web presence with mobile-first approach and animated visuals
- Improved site information architecture and taxonomy of pages and tags
- Showcased their library of resources and articles to boost crediblity and thought leadership
- Segmented product offerings by audience types to better communicate product features and target Liftoff’s customers more directly
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