Overview
The goal of this project was to look at the impact and benefits of parklets using a people-centric and data-driven approach. This interactive data story was developed by mixing together both quantitative and qualitative research methods to reveal patterns and insights of San Francisco’s parklets program.
In this collaboration I worked alongside OpenBox and the San Francisco Planning department in researching, designing, coding, and presenting this unique web experience.
Parklets in San Francisco
Collaboration
Over the course of a month OpenBox and Stae worked together on qualitative research and quantitative data analysis to gain a deeper understanding of the impact of parklets on San Francisco’s residents and businesses. OpenBox did this. Stae did that.
Qual 🤝 Quant
Research & Interviews
The team determined to segment and organize the site content based on Liftoff's primary audience types. After restructuring their sitemap and taxonomy of pages and content, we then prioritized the key templates to start designing wireframes.
Ethnographic Research
Deliverables
My responsibility was leading the experience design team to conduct page taxonomy, sitemap IA, content blocking, wireframes, and prototypes that were presented to the client. I worked hand-in-hand with a junior experience designer as well as the visual designer to ensure our ideas and wireframes came to life in the best way possible.
Final Designs
Key Results
- Received positive response to rebranding and redesign of website
- Modernized their web presence with mobile-first approach and animated visuals
- Improved site information architecture and taxonomy of pages and tags
- Showcased their library of resources and articles to boost crediblity and thought leadership
- Segmented product offerings by audience types to better communicate product features and target Liftoff’s customers more directly
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